Attracting Local Business: Five Affordable Marketing Ideas
These days, many small business owners are struggling to make ends meet. It can be difficult to stay afloat in a society where there is much competition and many citizens are cutting back on their spending.
However, with the right mentality and a few low-cost advertising ideas, you can make your business stand out and attract plenty of attention on a local level.
1. Be Found on Search Engines
If you want your business to succeed, your first step is to make sure that people can find you. This means that your blog or website will need to be listed in the local results for all the major search engines.
Creating a local business profile on search engines such as Google or Bing is completely free, but it could make a huge difference in the amount of customers you have coming through your door.
2. Get Popular on Social Media Sites
If you aren’t utilizing the many free benefits of social media, you are missing out! Never before has there been such an easy and effective method of advertising.
By creating a business profile on Twitter and other such social media websites, you can potentially attract hundreds of new customers each day.
Not only that, but once these customers follow you or like your profile, you will be able to advertise special deals and coupons only for them.
3. Get Involved in the Community
One of the most enjoyable ways to advertise your business is to simply get involved in your local community. Bring your team to charity events and give back while getting your name out there.
Throw a community barbeque and hand out business cards along with free hot dogs and sodas. Hold a fundraiser for a good cause and ask local news stations and papers to highlight your efforts.
The more you get involved, the more people will see and remember your name.
4. Use Banners to Attract Attention
If you want an affordable and highly effective way to catch the attention of potential customers, consider having a few brightly colored vinyl banners made up.
These banners work well because they are simple, reusable and durable against the rain or wind. Humans are visual creatures, and whether you place the banner across the entrance of your business, out on the street or even somewhere up the road, it will be sure to draw people’s attention.
5. Trade Promotions with Other Businesses
One excellent method of advertising that is often forgotten is to trade promotions with another business. If you have a friend who owns a business, consider asking if you can leave business cards or flyers at his store if you do the same for him.
This method works particularly well when the two businesses are not in competition with each other, such as a restaurant and an auto mechanic shop.
As you can see, these methods range from affordable to free, and most of them are easy to tackle. Advertising for your business will always be a work in progress, but the more energy you give, the more you will reap in return.