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Low-Cost Printing For Expanding Your Customer Base

As a small business owner, it is your responsibility to generate the activity that will keep your business growing. Printing is one of the easiest and most direct ways to achieve this effect, providing businesses with the tools they need to communicate messages from their company.

Expanding the customer base should be one of the foremost concerns for the small business owner, and promotional materials can help spread the word about the work you do. But while these campaigns might be effective, they still come with a cost that must be justified.

Reducing the costs of printing can have a number of benefits – not least in making your marketing campaigns more efficient. This means you can process greater volumes of printed materials, or even save on the costs if you decide to keep the difference.

There are a number of ways in which low-cost printed materials can raise a company’s profile and increase their reach.

low-cost-printing-for-expanding-your-customer-base1Image source: http://northfieldpress.co.uk/wp-content/
uploads/2010/08/letterhead-printing-birmingham.jpg

Flyers are perhaps one of the most obvious examples of printed marketing campaigns. Flyers are a highly effective way of reaching out to certain demographics to appeal for their business.

Whether it is door-to-door distribution, or handing out flyers face-to-face on the street, there are a number of approaches that can work effectively. Buying flyers in greater volume is an easy way to save here, pushing the per-unit cost of each sheet down.

This makes it possible to reach larger audiences with the same amount of spend – an improvement in cost efficiency most businesses could benefit from.

Flyers are used as a means of provoking a direct response from the recipient. But for some types of marketing, this is less appropriate. Printed literature like brochures and catalogues have been demonstrated to be highly effective at driving sales in other sectors.

These are naturally more expensive to print per unit, based on the sheer amount of printing and binding work that may be required, but coupons and discounts can still help keep the costs within manageable ROI parameters.

Many businesses choose to professionalize through the use of branded corporate stationery. This is an almost universal choice among small business owners, such is the importance of presenting a professional edge in business.

Even printing campaigns like letterheads, business cards and stationery products can be useful from a marketing point of view. Over time, as more people are exposed, the results will become more and more pronounced.

low-cost-printing-for-expanding-your-customer-base2Image source: http://img638.imageshack.us/img638/3060/businesscards2.png

Whatever type of printing you choose to promote your business, you need to find coupon codes relevant to your purchase before checkout. Coupon codes, like those popularized by reviews of Vistaprint, help you save a prescribed amount on your printing charges. This makes it cheaper to buy, ensuring costs are always as low as they can be.

There are several different ways in which printing can help expand your customer base. Printed materials are the tools of sales and marketing, and they enable these functions to work more effectively and more seamlessly.

 

Take a look at these Coupon Codes, in order to save a lot when shopping for printing. You can find many deals and take advantage of many discounts.

3 Comments

  1. We are looking into some custom corporate stationery too. I think it gives a professional feeling! Thank you for referring to Vistaprint, I am in charge of getting quotes on prices, and could not for the life of me remember what their business name was called.

  2. Great tips listed in this article. The one I found most useful is: Whatever type of printing you choose to promote your business, you need to find coupon codes relevant to your purchase before checkout. This can save your business tons in the long run. Thanks for sharing!

  3. Branded corporate stationary is a great idea to expand your customer base. Thanks for the tip.

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