One key to a business’s success is interesting, innovative and relatable advertising. Television advertisements and online advertisements are the biggest marketing avenues, with the greatest audience reaching capacity. However, television advertisements are pricey, and not everyone can afford them. Online advertising, while capable of reaching many people, has the flaw of being overcrowded. With all the advertisements on the internet, it can be difficult to distinguish your content. Furthermore, digital marketing requires skill to do properly; if you do not understand digital marketing, your digital ad might never get a single view. One type of advertisement that is less expensive than a television advertisement and easier to use than an online advertisement is a printed advertisement. Printed advertisements can be printed from a Denver Print Company and strategically placed where drivers and pedestrians will see them while going about daily tasks. Here are four types of printed advertisement you can use.
1. Brochures and Flyers
Brochures and flyers are relatively cheap to print. They can be handed out or hung up in public spaces. They are also good for briefly summarizing information . Brochures and flyers can also be designed using a free or cheap template if you are short on money or by a professional if you are willing to shell out a little more.
Banners are another cheap type of advertising you can have printed. They are larger than flyers and brochures, and thus more noticeable and eye-catching. Banners are good for implanting and reinforcing a company’s associated image and/or catch phrase in people’s minds. People see them and the repetition of seeing the same image or phrase associated with a certain brand or name over and over again causes people to remember it even if they were not really paying attention. Banners are effective and reusable.
You can also use mini-posters for advertising if you want something a little cheaper than a banner. Mini-posters can be made by hand or printed for affordable prices. Like banners, they are also noticeable, good for getting people’s attention. Mini-posters also stay in the mind just like banners though they are smaller.
Printed forms of advertisement may seem old school and ineffective when compared with the widespread advance of internet marketing. However, brochures, flyers, banners and mini-posters are actually extremely effective ways of advertising. Furthermore, they are a lot cheaper and easier to use. So the next time you find yourself needing to do some advertising, consider using printed forms of advertisement.