Marketing Plan: 5 Things You Could Be Doing Differently To Brand Your Business

The best way to keep customers away from your competition is to understand their needs and wants. This can be done by building a brand that your customers can relate to.

When you effectively brand your business, you make a lasting mark on your customer base, which maximizes your chances of creating a profitable business.

Try these branding tips to increase revenues and build customer loyalty.


Create A Website

First impressions go a long way, and often times, a website is the first thing people will see to form their opinion of a company.

In today’s world, businesses need a professional website. Customers are wary of businesses that don’t look professional online.

If you skimp on your web presence, you run the risk of chasing off customers who were willing to give your services a shot.

When creating your website, make sure it looks consistent with the rest of your advertising, and with your business in general.

Make your website simply and easy to navigate, as customers will not stay on your webpage long if they can’t find what they are looking for right away.

If they find it difficult to navigate, it is very simple for them to search another company, most likely your competition, to find what they are looking for.

Five Things To Do To Brand Your Business


Utilize Social Media

People use social media to find new businesses and keep up to date on things going on with different companies. If you don’t have a social media presence, many people won’t consider patronizing your business.

Most businesses should have a presence on Facebook, Twitter, and LinkedIn, to start with. When you set up social media accounts, you have a direct line of communication with your customers.

Customers love that they can communicate with businesses in real-time.

When you use social media to interact with your customers daily, they remember your business over your competition.

Using social media is also a great way to keep your costumers informed right away.

If your website is temporarily down, or if you have a special deal going on, you can let your customers know that very moment via social media accounts.


Utilize Give-Away Gifts

People love free stuff, and giving away things like imprinted keychains, pens and stationary to people that come in contact with your company is a great marketing strategy.

When the item is useful, like a flash drive or pend, they will keep it for a long time and remember your company, logo or slogan from using your give-away.

Take something like trade show plastic key tags and imprint them with your business logo. Every time your customer uses their key chain, they will remember your company.

Free gifts help keep your company fresh and on your customers’ mind.


Increase Your Search Engine Rankings

If your business shows up on the top of the search engines, customers are more likely to give your business a try. High rankings in the search engines give your business a professional presence.

People automatically believe that a business is ranked high in the search engines because it offers a quality product.

There are many companies that can help skyrocket your search engine rankings that helps drive business and builds your brand.


Advertise On Related Websites

Placing targeted advertisements on local websites is an inexpensive way to spread word about your company. Usually, these advertisements can be bought at a low price.

One of the great things about buying local ads is that they are directly targeted towards your potential customers. If you are smart about it, you can drive a lot of local people to your business.


If you carry out proper branding strategies, you can make great strides towards success.

Follow these tips to better brand your business and gain more customers.

2 thoughts on “Marketing Plan: 5 Things You Could Be Doing Differently To Brand Your Business

  1. Starting a website is what every business should do to brand themselves and also to get a space in the online world. The internet has become a vast space and even local brick and mortar businesses are getting clients and customers via the web.

    Using social media and working on to improve search engine rankings are a must coz social media and search engine are the two most common places people hang out on the internet.

    Thanks for sharing Erik!

    1. I agree, Jane.
      Even small local businesses can benefit a lot from a presence online.
      And the cost of building a site is really slight.

      Thanks for your comment, Jane.

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