Do you need to market your business for it to be successful? The answer is undoubtedly yes. But do you need every form of marketing imaginable?
Of course not, this would cost a business a fortune and wouldn’t generate any successful results. There are key pillars of a successful marketing campaign that you need.
The rest is expendable. Could they be effective? Perhaps, but they are usually not worth the cost involved.
As well as this, it seems clear that some business owners miss the point of different types of marketing. This is usually because there are blogs online offering outdated advice.
For instance, you might come across a post that says all you have to do to get your search ranking to rise is fill your site with content. That isn’t accurate, and it could end up having the opposite effect.
For your business to be successful, you need to be implementing the right marketing techniques and forget about junk methods.
The fact is online marketing, in particular, has become a global million dollar industry. There are always going to be scams and useless services when this happens.
SEO: Helpful Or Hindrance?
SEO is incredibly beneficial to your business, but only if it is used in the right way. You can no longer increase your search ranking by simply adding a few keywords and inserting a few links.
It’s a lot more complicated than that these days. The way that you increase SEO must look and feel natural. Otherwise, your site will be hit by penalties. There are two types of penalties.
One measures whether your SEO is natural. If it isn’t your search ranking will decrease, and your website will not be found.
It’s important to realise that SEO is not easy. If you try to set it up yourself without the help of a professional agency, you’re not going to see the results.
Particularly, if you’re part of a competitive industry. But, when looking for a marketing agency, you need to make sure you find a reputable company.
You should avoid any company that offers a price before they see your site. The level of work that it takes to optimize a site differs in each case.
If they are offering a fixed price, this suggests they will be using a programme to optimize your site. Programmes hardly ever work and are often foiled by Google penalties.
What On Earth Is CRO?
CRO or conversion rate optimization describes what happens after a customer clicks on your site. Either they are impressed enough that they commit to a purchase.
Or, they immediately leave. If you’re facing the difficulty that you get traffic but no purchases you need to look into CRO. It might be a case of orchestrating a complete rehaul of your site.
You can also look into a Google remarketing scheme. Remarketing means that once a user leaves your site they are followed by an ad for your company. However, there are two issues with this.
If they’re using an ad blocker while browsing, they won’t see your ad. A lot of people may also see an ad like this as a virus.
It’s best then to instead focus on improving your page, so you get the interest the first time.
Why Do People Say Content Is King?
One of the myths that we have already mentioned is that filling your site with articles will increase your search ranking. Filling your blog with poor quality content is a great way to earn yourself the second Google penalty.
You shouldn’t forget that recently Google have started to measure how long people stay on your site when deciding search ranking. If they find great content, they might stay on for a while reading it.
If not, they’ll probably click off within five minutes after finding your writing is indecipherable.
You can use a digital marketing agency to write content for your website. By doing this, you can make sure your articles are of high quality.
They aren’t copy and paste jobs and are not just big bulks of information. They have meaning and texture. Users will find your site worth viewing.
Is Social Marketing As Effective As People Say?
Social marketing is incredibly effective and a great tool for businesses, particularly a new one. Indeed, if your business isn’t up and running yet, it’s a great way to get the word out and drum up some support.
Once your business is up and running, you can use social media to interact with existing customers and catch the attention or new ones. As well as this, you can use social profiles to update customers on new occurrences in your business or encourage them to make a purchase.
For instance, you could use your Facebook to start a forum page. On this forum, you can use a profile to slowly nudge users towards your site to buy a new product.
Also don’t rule out using new types of social media that might not seem like a good fit for your business. Pinterest can be used to encourage the sharing of images from your website.
If you can get some interesting images shared, you will automatically increase your site’s search ranking.
What Are The New Ways To Market Your Business?
Our last piece of advice is to try to think outside the box when marketing your company. While the amount of companies now using apps to market their business is growing, a lot of businesses are still missing out on this opportunity.
Customers view their phones on average, around one hundred times per day. There’s a huge marketing potential they’re missing out on.
If you can get them to look at an app linked to your business, it’s money in the bank. All you need to do is work with an app developer to make one that’s fun and easy to use.
At the very least, you should be making sure your website is responsive.
The future of marketing is almost certainly increasing your mobile business presence.