Managing your business marketing is a complex process, especially if you have a small business with no presence in the online world. If you are one of them, you no longer have excuses to jump to the internet and promote your venture. Here we give you 5 tips to manage your business marketing of your startup.
Here are 5 ways to manage your business marketing:
1. Look At Your Market
The first thing you have to do is be clear who buys your product or service. That is, know the characteristics of your customers, their needs and what benefit you are offering them. Once you know who and how your customers are, now you should look at the points that differentiate your product from the competition and see how to highlight them.
2. Data, Data, Data
Since you know who your customers are, it is important that you have a record of your data, such as your name, email, age, gender, educational level and your buying habits, among others. A type of information that will be key to creating your first campaign.
3. Enter Social Networks
With all this data, it’s time you can also create a fan page on Facebook, a Twitter account and a profile on Instagram to communicate your messages. Through these platforms you must worry about generating empathy with people, and thus getting new customers.
4. Hire A Marketing Expert
Many companies have a marketing manager who does not have a team around them, and so they decide to resort to outsourcing marketing departments by hiring a marketing expert or agency.
A joint work of the head of marketing and the outside is a great option to achieve success and generate volume of business, for example, capture new customers and increase sales.
Therefore, if we want to have a good digital marketing strategy that makes us generate business volume, it is necessary to hire a marketing expert, professional and qualified. Ensure you check out videos on the company too, see this example here for Dr Len Schwartz and his marketing company.
Hiring a digital marketing agency is a profitable option for companies because many small and medium-sized companies have sufficient resources to have their own online marketing department.
The agencies have access to the most used marketing tools in the market today, always adapted to their strategy.
It is very difficult for a company to implement an SEO professional , a social media expert, a SEM positioning technician or a web development team in their marketing department.
Thanks to working with an agency we have access to these professionals in a profitable way since we save the payroll of the same ones.
5. It’s Time To Start !
You’re ready to develop your first digital marketing campaign using an email tool or Adwords, and based on all the data you already have from your customers and their habits. Of course, you should be concerned about making monthly reports to measure the impact of these promotions, and so notice if you are actually doing a good job.