Small Business: The Importance Of E-commerce

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Regardless of the size of your business, there are some upgrades that you cannot afford to implement. E-commerce is one of those upgrades.

What is e-commerce? In layman’s terms, e-commerce is your company’s ability to conduct transactions electronically.

Today, it has become an important part of a business.

That important that the odds of failing fall when you have an efficient e-commerce policy.

If you are still unconvinced, here are the reasons why e-commerce has become so popular and effective.

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source: flickr


Open 24/7

Stores have limited time to open and trade. Mostly, they are open from the hours of nine to five, unless it is a holiday.

Yet, by accepting credit cards online, your business will be open every hour of the day for the entire year if you wish.

As long as there is someone to process the order in the delivery time, you can take in as much money as your website can muster.

Now all you need to do is get your SEO in order and watch the sales roll in!


Influences Customers’ Decisions

When customers look for products, they start by looking online. Consequently, your website is an outlet for your products where customers can research them and learn more.

In basic terms, it is a showroom, and you are the salesperson.

A good website, with e-commerce capability, can influence customers into making different purchases.

By advertising all of its good points and making it easy to buy, customers will have to take your products into account.


Makes It Easier To Buy

A lot of consumers have trouble parting with their money to begin with, which is why you need to make the buying process incredibly simple.

If a customer has to go through pages of disclaimers and alternate hosting sites to buy the product, they are probably not going to follow through.

However, with e-commerce technology as it is today, buying a product online could not be simpler or easier.

And, when purchases are simple, they happen more often.


It Links With Social Media

Twitter and Facebook are the kingpins of the new age marketing methods. In fact, they are almost as important as e-commerce and search engine optimisation.

So, when the two link together, they are almost unstoppable. With a good social media campaign, you can easily promote and your company’s reputation.

As a result, you can also improve your traffic. To improve your sales, you need to turn the traffic into action. Just by making your website more convenient to use, i.e. e-commerce, you will turn the traffic into profit.


Track Customers’ Purchases

When a customer makes a purchase, it is logged by the company. One purchase might not seem significant, but several purchases make a pattern.

That pattern can tell you what customers like to buy and their preferences for products. With that information, you can personalise the online experience and offer them specific products.

As you can see, e-commerce is something that every business has to treat with respect.

If you don’t your competitors will, and they will be the ones to reap the benefits.


source: wikipedia

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