There are so many people blogging these days, it’s easy to get lost in the information overload of the internet.
How can you stand out and write interesting blog posts that people will want to read? Here are a few tips.
1. Use Subheadings, Bullet Points, and Small Paragraphs
No one wants to sift through one paragraph of information. It’s easier to read text when it’s broken up with subheadings, bullet points, and smaller paragraphs.
A lot of people have major ADD these days, and breaking up information this way helps people to pay attention to the content in your post.
2. List Posts are a Great Way to Draw People In
Posts like “4 Tips for Decorating Your Sunroom” or “9 Things You Should Do When Selling a House” are informative and useful.
The reader is more likely to click on your post and read it because he or she knows what he or she is getting into.
Didn’t you click on this post because it promised 5 ways to write better blog posts?
3. Be Relevant
Discuss something that is timely. It’s always interesting to bring in a news article and talk about something that is current.
Whether you are discussing a news topic or writing a how-to post, make sure you stay on topic and you stay focused.
Don’t go off on an unrelated tangent. You want all of your information to be useful to the readers.
4. Use Multimedia
Are there interesting photos you could insert that help to illustrate your photo?
Are there interesting infographics that you could create?
Why not make a video blog and insert it into your post?
These type of things will keep your blog interesting for readers and they won’t always know what to expect, which will keep them coming back for more.
There are many topics that are better addressed in podcasts, videos, or images than in text. Use the medium that makes the most sense for what you are discussing.
5. Be Original
Don’t just regurgitate the same old information that is out there. Don’t just look up other blog posts and basically paraphrase.
Be original and unique. Get a little bit personal and discuss why you in particular are qualified to write about this topic.
For example, I have a Master’s Degree in Creative Writing and I have worked in internet marketing for many years, which has helped me to learn what makes an effective blog post.
The main point is that your readers are coming to your blog because of your unique voice. Don’t try to imitate other blogs.
Do whatever it is that makes you original, whether that’s telling anecdotes from your life, providing useful information that you have learned in your field, or telling funny jokes and sharing interesting photos.
Keep your posts to the point, keep them current and relevant, and break up the information in an interesting way.
Keeping all of these things in mind will ensure that readers stick with you until the end.
Image courtesy of Stuart Miles at FreeDigitalPhotos.net