How To Broaden Your Content Marketing Strategy with Different Types of Content

This is a guest contribution by Charles Dearing.


Content marketing is one of the most popular ways to grow and market any business. No matter if you offer services or physical products, content marketing provides a way for your brand to get seen by potential customers.

Yet, in today’s busy marketplace, you really need to utilize the full spectrum of content available in order to educate, inspire, and ultimately engage your followers. In this article, I will talk about different types of content that you can utilize for social media channels, along with the benefits they can bring to your brand.


Upgrade Your Photos

Easily the most frequently used, and arguably the easiest to create is photographs. You can create and share photos that not only showcase your products but also show behind the scenes action. Photographs are popular on Instagram, Facebook, and Pinterest, but the trouble is that there is so much photo content out there that you really need to share something that stands out from the crowd.

Ask yourself, what type of photo content does my audience want to see? How can you make your photos more engaging and eye-catching? How can you up your photo quality? You may also want to try using slideshows, carousels, and galleries to show a series of photos in one post.


The Power of Video

Next up is video, and studies show that it is one of the most powerful ways to grab your follower’s attention and get your message out there. No matter what you do, you should be incorporating video into your social media marketing campaigns. Studies show that the human brain processes video content 60,000 faster than written content. On top of that, adding video to your social media will make people 10 times more likely to engage or share it. If you have a physical therapy business then it’s a smart idea to have a professional website design that allows you to easily incorporate video and other types of media.


Use Written Content

Whether it’s captions on Instagram or long-form blog posts, written content is also an important part of marketing. You need to realize that every word reflects on your brand. You want to stay consistent with your tone in order to build trust with the reader. You should also strive to add value to your reader be it through new information or even entertainment. There are a huge range of styles of written content, so you may want to look into how-to guides, blog posts, publishing client testimonials and reviews, guest posts, and even research or white papers.

Audio: Try Your Hand at Podcasts

Audio is one of the most neglected types of content, yet it can also be very successful when done properly. People love to download and listen to audio content while they are traveling, relaxing or even at work. Can you create a podcast series to publish on iTunes? This is a great tactic to organically build traffic, and you can even combine it with video for maximum impact.

When it comes to content, you can either create it yourself, hire a team to create it for you, or share user-generated content. This last option is becoming increasingly popular, as it can save time while also allowing your followers to see what’s possible when they use your products or services. This is why it’s always wise to encourage your followers to share content that they have created so that you can repost it.


If you’re new to content creation, then we advise utilizing all of the types of content listed above. You can then get feedback on what types help to reach the largest audience, so you can narrow-down and focus on more of that. Follow the above tips and you will get your brand in front of more people, and potentially more sales. Good luck.


This is a guest contribution by Charles Dearing.

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