More and more companies are using video marketing as an effective strategy to communicate and engage with their audience, and for good reason.
Video is a great way to help readers understand a complicated topic, stay interested and soak in the information you’re discussing, and even engage with the content better than traditional text.
Consider some of the astonishing facts that Digiday complied about online video now and in the future:
- Online video now accounts for 50 percent of all mobile traffic and up to 69 percent of traffic on certain networks. –Bytemobile Mobile Analytics Report.
- Globally, online video traffic will be 55 percent of all consumer Internet traffic in the year 2016. –Cisco.
- Mobile video ads that include social media buttons drive 35 percent higher engagement than those without. –Rhythm NewMedia.
- 76 percent of marketers plan to add video to their sites, making it a higher priority than Facebook, Twitter, and blog integration. –Social Media Examiner.
Once you’ve decided to create a video for your small business, whether it be a “How To” video or just someone in your department explaining a tough topic, it’s time to create your explainer video.
Explainer Video: Turn Complex Topics Into Simple Explanation
Often you get asked to create a short explanation of your service. An explainer video is the most effective way to show your audience how it works and deliver a simple image of your service.
Or it may happen that you need to explain a production process and show your employess what they need to know. Again, explainer video lets them easily understand which steps they need to take and why.
Or may be you have to show your customers the features and benefits of your products? Use the explainer video to show them all!
Explainer video is a great solution for:
- internal communication
- content marketing
A Few Ways to Optimize Your Explainer Video
The idea and reasoning behind wanting to optimize a video for search is the same as optimizing a piece of traditional content.
You still want this video to get to the top of search engines, YouTube being included as a search engine, and many of the tactics are very similar. Below are a few ways to make it happen:
- Use keywords and related phrases in your title, description, and tags.
YouTube as well as Google bots can only tell what a video is about based upon the text that you put onto the page.
Therefore, keywords are very important (which is slightly different than traditional text where Google is trying to make keywords less important).
Use keywords in your title and description, and try to use your keywords as well as related words in the Meta tags of your video.
YouTube finds similarities between tags when it comes to placing related videos on the side of the page, so this could help you earn more clicks.
- Use rich snippets to catch a reader’s attention.
Rich snippets are little snippets of your video that will appear on a Google search engine results page (SERP).
This helps your video jump off the page to those using Google to search for information whether they were looking for a video or not. Below is a great screenshot example:
- Don’t forget to include a transcription.
A transcription is a good way to first, help your readers follow along and understand the video better, and second, get more content onto that webpage.
The bots for both Google and YouTube will be able to index your page best if they know exactly what is going on in the video, and a transcription makes this possible.
Your video will get put in front of the eyes of more relevant readers and everyone wins.