When it comes to digital marketing, social media has exploded in popularity in recent years. In fact, it has become so popular that in order for a business to be considered relevant, they need to have a large presence on social media.
There are many social media platforms that you can use to promote your business. Obviously, the biggest and most popular of these platforms is Facebook.
This website has become so popular that the story of its creation spawned a successful Hollywood movie.
With far more than one billion active users around the globe, the power that Facebook commands is difficult to gauge, suffice to say that your business needs to have an account.
Here is why you should use Facebook to promote your business.
1. It is free
When your business is first getting started, this is when you need to promote it the most. Unfortunately, this is also when cash can be hard to come by.
However, there are a number of places where you can do all the promotion you want for no money at all. The biggest and best of these places is Facebook.
One of the best things about Facebook is that you can set up as many accounts as you want, and it will still not cost you a single penny.
If you have more than one business you are trying to get off the ground, it will be necessary to create multiple accounts.
Digital marketing is so much better when it is free, allowing you to spend your money on other parts of your business.
2. It is popular everywhere
While going to small business events is an effective way for you to increase your contacts locally, they do not do anything for your global presence.
If you have big plans for your business, and if you like to think on a grand scale, Facebook can help to put your plan for global domination into motion. This is because roughly one out of seven people around the world use Facebook. This is an almost incomprehensible audience that every business owner should try to take advantage of.
It is very handy to reach people that would otherwise never know that your product exists. If you want to start to get the world out about your products in some foreign countries, Facebook is a great way to go about it.
Also, you do not need to worry if you do not speak the local language. Facebook has the ability to translate your writing into the local dialect.
3. You can interact with your customers
In the old days, a company could only put out commercials and products without having any way to gauge the public reaction.
In other words, companies could not get valuable consumer input, unless they survey people in public places.
Thanks to Facebook, people can contact you directly with their input regarding your latest products or ad campaigns.
This input is very useful because it is coming directly from the people you want to attrac