Thanks to the Internet, we are now able to instantly communicate with almost anyone around the world.
Social media gives marketers a voice to communicate with customers and potential consumers. It personalizes the “brand” and also helps you to spread your to the world in no time.
This has many advantages, but among the biggest ones, especially for the owner of a business, is the ability to easily communicate with your customers through the social networks like Facebook, Twitter, LinkedIn, You Tube and many more.
If you are just starting off with your brand new business and are in desperate need to promote it quickly, the social media is where you should start. Just ask anyone from the DWP and you will likely get the same answer.
Here are a few tips on how to promote your business, using each of the most widely distributed social networks.
Promoting your business, using Facebook
Almost everyone has a Facebook page these days. But you should never use your own personal page to promote your business.
You should instead create a business page, where you can post special offers (weekly or monthly is best) to anyone who Likes your page.
There are also many other things you can do with a Facebook page that will attract customers.
You can, for example, post polls that ask them fun questions, related to your services or your products. If you sell clothing, for example, you can start a poll asking clients what color shirts they prefer to wear on the first day of spring.
Ask people to share pictures, which show them using their favourite product that they bought from your shop or your website.
Promoting your business, using Twitter
Twitter is a very fun social network, and is also one of the best ways to make people interested in you.
Some good things you can do to help your business with Twitter include Tweeting interesting or unusual facts, related to your business or products, and providing a link to the given product page on your website.
Sending out short tips on how to use your services or products. Tweeting pictures, related to you or your business to your Twitter followers.
Promoting your business, using YouTube
YouTube is like television which can be broadcasted by anyone, which makes it a great alternative to paying lots of money for expensive ads on your regular television.
To promote yourself here you should create a YouTube channel for your business, where you can regularly add fun and useful videos, and afterwards encouraging people to share them with others.
Every week or so, post a short video of yourself, offering advice and tips for your customers and/ or demonstrating the product that you sell.
Ask customer to upload videos of how they use your product or service and let others vote on their favorites.
Promoting your business, using LinkedIn
LinkedIn is probably the best network for people with a professional occupation.
The first thing you should do here is to create a LinkedIn profile and then add links to your website. Also make sure to constantly update your profile with new links, product reviews, etc.
Other helpful things you can do here include joining LinkedIn groups that are, or may be, popular with a large number of your clients and frequently post questions and comments, related to the products or services you offer.
Asking your customers, vendors, or business associates, in your network to provide recommendations for you or your business around LinkedIn.
Searching the Answers section regularly to look for questions you can answer about your business, because frequently answering questions, rated highly by the other users will earn you the title of Expert in the particular topic.
By taking advantages of all of these ideas combined, you should be able to effectively promote your business around the social media.
Image courtesy of JanPietruszka at FreeDigitalPhotos.net