Writing an SEO friendly content can be quite beneficial for your blog. It will bring much more traffic and give you all the exposure you want to receive.
It will help you get your message across as many people as possible, which is in itself a huge benefit, not just because of the obvious reasons (readership is what you’re going for, right?), but also you will get much needed feedback which will let you evaluate how well you’re doing, what you should work on and ways in which you should improve.
Of course, getting negative feedback in an insulting manner, as well as trolls are inevitable online, but that’s the price you will have to pay for exposure. However, there are certain criteria you need to follow in order to write SEO friendly content.
Here are some of them.
You need to be original
Back in the olden days of a begone era, in the SEO field there was something called “spinning articles”. It was a way of cheating search engines into believing you had tons of new content and that your blog needs attention by recreating the same text over and over again (in other words present the same article again and again, only paraphrased).
This was technically not a violation because you weren’t copying the content, just presenting the same idea in a different package.
This lead to many low-quality sites reaching top search engine spots by writing basically meaningless content no one wants to read, but in great quantities.
As you know, however, search engines want to provide you with the best possible search results when you look for something and low-quality sites occupying the top places was something they decided they are not going to allow.
That’s what caused them create new, much more complex algorithms that not only look for keywords, but also tons of other criteria, including the relevance of the information and how much time people spend on your site or pages. The spun article invasion was stopped.
Today, if you want to reach the top search results, you need to provide original, high quality content people would actually want to read.
The more people read your blog and spend time on it, the better your rank will be. If people like and share your articles, it will further improve and boost your ratings.
That being said, you still need to be original.
Use relevant keywords people are likely to use
Using proper keywords is still important. You need to know what people are most likely to search for and use those exact words in your text.
The better you do that, the higher your rating will be. However, using redundant keywords is more likely to lead to a penalty than help you out, which means that your content needs to have an organic continuity.
Another history lesson for you: back in the day the texts weren’t as relevant as they are now. You could basically have an extremely low-quality text written in bad English, but if had enough keyword density, it would still be top results. Thankfully, this is no longer the case.
The quality of your texts is far more important than the quantity. That’s why it’s so much easier to find relevant information today than it used to be.
Speaking of information, it’s a good idea to provide links to certain authority sites, such as Wikipedia (don’t tell my university professor I said that), which will tell search engines you are doing everything in your power to help your readers with relevant and useful information and you’re not just trying to get views.
Writing SEO friendly content used to be much easier back in the day, but I think that nowadays it’s much more worth it.
It gives you a much bigger satisfaction knowing that the only reason you’re on the top is not because you’ve cheated the system, but because you’ve actually done a good job and to some of us that matters a lot.